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Our Purpose
To create innovative ideas, programmes and brands that entertain, inspire and enrich people round the globe.

Strategy
To build on our position as one of the leading creators, producers and exploiters of programme brands in the fast-growing digital market space.

Grow our new business and new platforms activities
Shethias is stepping into the fast-growing digital space & would continue to grow our efforts on broadband, mobile and other non-traditional platforms.

Explore the Opportunity for creative, commercial & management talent
Creative, commercial and management talent is essential for our future success. We will continue our efforts to make our companies great places to work, and are continuously looking to attract the best on and off-screen talent in the industry.

Develop new programmes & strengthen the existing brands
We believe in nurturing our existing and long-running brands, but we must also develop new titles every year. We are already investing heavily in our development and creative talent, and will continue to strengthen the same.

Maintain and expand our position in our largest markets
Where our companies are already leading players with significant market share, our priority is to maintain our position while pursuing new business activities and diversification.

Our Core Values
We are passionate about winning and about our brands, products and people, thereby delivering superior value to our customers.
Excellence . . . to be the best in quality and in everything we do.
Motivation . . . to celebrate success, recognizing and rewarding the achievements of
      individuals and teams.
Innovation . . . to innovate in everything, from products to processes.
Empowerment . . . to empower our talented people to take the initiative and to do what's right.

 
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